/* Bikoçmetrik — herkese açık site (tanıtım + blog) */
:root{
  --navy:#1B2140; --navy2:#232B5C; --ink:#1B2140; --muted:#5B6485; --line:#E3E6F0; --bg:#F6F7FB; --white:#fff;
  --amber:#E8930F; --amber2:#F0A030; --cyan:#0FA6BC; --violet:#6957E0; --green:#1AA179;
  --display:'Space Grotesk',system-ui,sans-serif; --body:'Manrope',system-ui,sans-serif;
  --r:18px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--body);color:var(--ink);background:#fff;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:var(--display);letter-spacing:-.015em;line-height:1.2;margin:0}
p{margin:0 0 1em}
.wrap{max-width:1160px;margin:0 auto;padding:0 20px}
.wrap.narrow{max-width:820px}
.center{text-align:center}
.skip{position:absolute;left:-999px}
.skip:focus{left:12px;top:12px;background:#fff;padding:8px 12px;z-index:100;border-radius:8px}

/* Düğmeler */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:11px 20px;border-radius:12px;font-weight:700;font-size:.95rem;border:1.5px solid transparent;cursor:pointer;transition:transform .15s,box-shadow .15s,background .15s;font-family:var(--body)}
.btn:hover{transform:translateY(-1px)}
.btn-amber{background:linear-gradient(135deg,var(--amber2),var(--amber));color:#fff;box-shadow:0 10px 24px -10px rgba(232,147,15,.7)}
.btn-ghost{background:#fff;color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--navy)}
.btn-light{background:rgba(255,255,255,.12);color:#fff;border-color:rgba(255,255,255,.35)}
.btn-lg{padding:14px 26px;font-size:1.02rem}
.textlink{color:var(--violet);font-weight:700}

/* Üst menü */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.site-header .bar{display:flex;align-items:center;gap:20px;min-height:68px}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--display);font-weight:700;font-size:1.15rem}
.brand img{height:30px;width:auto}
.main-nav{display:flex;align-items:center;gap:4px;margin-left:auto}
.main-nav>a{padding:8px 12px;border-radius:10px;font-weight:600;font-size:.92rem;color:var(--muted)}
.main-nav>a:hover,.main-nav>a.on{color:var(--ink);background:var(--bg)}
.nav-cta{display:flex;gap:8px;margin-left:12px}
.nav-cta .btn{padding:9px 16px}
.nav-toggle,.burger{display:none}

/* Kahraman alanı */
.hero{background:radial-gradient(900px 420px at 85% -10%,rgba(105,87,224,.14),transparent 60%),radial-gradient(700px 400px at -5% 100%,rgba(15,166,188,.12),transparent 60%),#fff;padding:56px 0 64px}
.hero .wrap{display:grid;grid-template-columns:1.02fr 1fr;gap:44px;align-items:center}
.hero h1{font-size:clamp(2rem,4.4vw,3.2rem);font-weight:700}
.hero .lead{font-size:1.12rem;color:var(--muted);margin:18px 0 26px;max-width:560px}
.hero .small{font-size:.82rem;color:var(--muted);margin-top:14px}
.eyebrow{display:inline-block;background:rgba(105,87,224,.12);color:var(--violet);font-weight:700;font-size:.8rem;padding:5px 12px;border-radius:99px;margin-bottom:16px}
.cta-row{display:flex;flex-wrap:wrap;gap:12px}
.hero-shot img{border-radius:20px;border:1px solid var(--line);box-shadow:0 40px 70px -30px rgba(27,33,64,.45)}
.small-hero{padding:48px 0 36px}
.small-hero .wrap{display:block}
.trust{background:var(--navy);color:#C8CFEE}
.trust .wrap{display:flex;flex-wrap:wrap;justify-content:center;gap:10px 34px;padding-top:14px;padding-bottom:14px;font-weight:600;font-size:.88rem}

/* Bölümler */
.sec{padding:68px 0}
.sec.alt{background:var(--bg)}
.sec-title{font-size:clamp(1.55rem,3vw,2.15rem);text-align:center;margin-bottom:12px}
.sec-sub{text-align:center;color:var(--muted);max-width:640px;margin:0 auto 34px}
.feat-grid,.aud-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:34px}
.aud-grid{grid-template-columns:repeat(4,1fr)}
.feat-grid.three{grid-template-columns:repeat(3,1fr)}
.feat,.aud{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:24px;transition:transform .2s,box-shadow .2s}
.sec.alt .feat{background:#fff}
.feat:hover,.aud:hover{transform:translateY(-3px);box-shadow:0 18px 36px -22px rgba(27,33,64,.4)}
.ic{position:relative;display:flex;width:96px;height:96px;align-items:center;justify-content:center;margin:-6px 0 10px -10px;color:#1B2140;background:none;border:0;box-shadow:none}
.ic::before{content:"";position:absolute;inset:6px;border-radius:50%;background:radial-gradient(circle at 35% 35%,rgba(245,165,36,.38),rgba(124,92,255,.16) 55%,transparent 72%);filter:blur(7px);transition:transform .35s,opacity .35s}
.ic svg{position:relative;width:68px;height:68px;stroke-width:1.5;filter:drop-shadow(0 8px 10px rgba(27,33,64,.16))}
.ic svg .a{stroke:#E8930F}
.ic svg rect.a{fill:#E8930F;stroke:#E8930F}
.feat:hover .ic::before,.aud:hover .ic::before{transform:scale(1.25)}
.feat:hover .ic svg,.aud:hover .ic svg{transform:translateY(-3px)}
.ic svg{transition:transform .3s}
.ic:has(>img.melt){display:block;width:auto;height:auto;margin:-24px -24px 12px}
.ic:has(>img.melt)::before{display:none}
.ic>img.melt{display:block;width:100%!important;max-width:none!important;height:180px!important;object-fit:cover;border-radius:var(--r) var(--r) 0 0;-webkit-mask-image:linear-gradient(#000 35%,transparent);mask-image:linear-gradient(#000 35%,transparent)}
.post-card .thumb.ph svg{width:64px;height:64px;color:#fff;filter:none}
.post-card .thumb.ph svg .a{stroke:#FFD27A}
.brand span{white-space:nowrap}
@media(max-width:520px){.brand{font-size:.98rem}}
.feat h3,.aud h3{font-size:1.1rem;margin-bottom:6px}
.feat p,.aud p{color:var(--muted);font-size:.95rem;margin:0}
.aud .more{display:block;margin-top:14px;color:var(--violet);font-weight:700;font-size:.9rem}
.split{display:grid;grid-template-columns:1fr 1.05fr;gap:48px;align-items:center}
.split.flip .txt{order:2}
.split h2{font-size:clamp(1.5rem,2.8vw,2rem);margin-bottom:14px}
.split p{color:var(--muted)}
.shot img{border-radius:18px;border:1px solid var(--line);box-shadow:0 30px 60px -30px rgba(27,33,64,.4)}
.shot.phones{display:flex;gap:16px;justify-content:center}
.shot.phones img{width:46%;max-width:230px;border-radius:26px}
.shot.phones img+img{margin-top:36px}
.ticks{list-style:none;padding:0;margin:18px 0 24px}
.ticks li{position:relative;padding:5px 0 5px 30px;font-weight:600}
.ticks li::before{content:"✓";position:absolute;left:0;top:5px;width:20px;height:20px;border-radius:50%;background:rgba(26,161,121,.14);color:var(--green);display:flex;align-items:center;justify-content:center;font-size:.75rem}
.steps{list-style:none;padding:0;margin:34px auto 0;max-width:820px;display:grid;gap:16px}
.steps li{display:flex;gap:18px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:20px}
.steps .n{flex:0 0 40px;height:40px;border-radius:12px;background:var(--navy);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--display);font-weight:700}
.steps h3{font-size:1.05rem;margin-bottom:4px}
.steps p{margin:0;color:var(--muted)}
.prose h2{font-size:1.5rem;margin:1.6em 0 .6em;scroll-margin-top:90px}
.prose h3{font-size:1.2rem;margin:1.4em 0 .5em;scroll-margin-top:90px}
.prose p,.prose li{font-size:1.04rem;color:#2c3355}
.prose ul,.prose ol{padding-left:1.3em;margin:0 0 1.2em}
.prose li{margin:.3em 0}
.prose a{color:var(--violet);font-weight:600;text-decoration:underline;text-underline-offset:3px}
.prose blockquote{margin:1.4em 0;padding:14px 20px;border-left:4px solid var(--amber);background:var(--bg);border-radius:0 12px 12px 0;color:var(--ink);font-weight:600}
.prose img{border-radius:14px;margin:1.4em auto}
.prose hr{border:0;border-top:1px solid var(--line);margin:2em 0}

/* SSS */
.faq{display:grid;gap:10px;margin-top:26px}
.faq details{background:#fff;border:1px solid var(--line);border-radius:14px;padding:0 18px}
.faq summary{cursor:pointer;font-weight:700;padding:16px 0;list-style:none;display:flex;justify-content:space-between;gap:12px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.3rem;color:var(--amber);line-height:1}
.faq details[open] summary::after{content:"–"}
.faq details p{color:var(--muted);margin:0 0 16px}

/* CTA şeridi */
.cta-band{background:linear-gradient(135deg,var(--navy),var(--navy2));color:#fff;text-align:center;padding:64px 0}
.cta-band h2{font-size:clamp(1.6rem,3vw,2.3rem)}
.cta-band p{color:#B8C0E6;margin:12px auto 26px;max-width:560px}
.cta-band .cta-row{justify-content:center}

/* Blog */
.cat-tabs{display:flex;flex-wrap:wrap;gap:8px;justify-content:center;margin-bottom:30px}
.cat-tabs a{padding:7px 16px;border-radius:99px;border:1px solid var(--line);font-weight:600;font-size:.9rem;color:var(--muted);background:#fff}
.cat-tabs a.on,.cat-tabs a:hover{background:var(--navy);color:#fff;border-color:var(--navy)}
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.post-card{background:#fff;border:1px solid var(--line);border-radius:var(--r);overflow:hidden;display:flex;flex-direction:column;transition:transform .2s,box-shadow .2s}
.post-card:hover{transform:translateY(-3px);box-shadow:0 20px 40px -24px rgba(27,33,64,.45)}
.post-card .thumb{display:block;aspect-ratio:600/340;background:var(--bg);overflow:hidden}
.post-card .thumb img{width:100%;height:100%;object-fit:cover}
.post-card .thumb.ph{display:flex;align-items:center;justify-content:center;background:linear-gradient(135deg,var(--violet),var(--cyan));color:#fff;font-family:var(--display);font-size:3.2rem;font-weight:700}
.post-card .body{padding:18px 20px 20px;display:flex;flex-direction:column;flex:1}
.post-card .cat{font-size:.75rem;font-weight:800;color:var(--amber);text-transform:uppercase;letter-spacing:.06em}
.post-card h3{font-size:1.12rem;margin:6px 0 8px}
.post-card h3 a:hover{color:var(--violet)}
.post-card p{color:var(--muted);font-size:.92rem;margin:0 0 12px}
.post-card .meta{margin-top:auto;font-size:.8rem;color:var(--muted)}
.pager{display:flex;gap:8px;justify-content:center;margin-top:36px}
.pager a{width:40px;height:40px;display:flex;align-items:center;justify-content:center;border:1px solid var(--line);border-radius:10px;font-weight:700}
.pager a.on{background:var(--navy);color:#fff;border-color:var(--navy)}
.post-head{padding:40px 0 10px;background:linear-gradient(#F6F7FB,#fff)}
.post-head h1{font-size:clamp(1.8rem,4vw,2.7rem);margin:12px 0}
.crumbs{font-size:.85rem;color:var(--muted)}
.crumbs a:hover{color:var(--violet)}
.post-meta{color:var(--muted);font-size:.9rem}
.post-cover{border-radius:18px;margin:18px 0 26px;width:100%;aspect-ratio:900/500;object-fit:cover}
.toc{background:var(--bg);border:1px solid var(--line);border-radius:14px;padding:16px 22px;margin:18px 0 8px}
.toc ol{margin:8px 0 0;padding-left:1.2em}
.toc a{color:var(--violet);font-weight:600}
.post-cta{background:linear-gradient(135deg,var(--navy),var(--navy2));color:#fff;border-radius:18px;padding:26px;margin:2em 0}
.post-cta p{color:#B8C0E6!important;margin:8px 0 16px}
.post-cta strong{font-family:var(--display);font-size:1.2rem}
.post article .share,.share{margin:30px 0 10px;padding-top:18px;border-top:1px solid var(--line);font-size:.9rem;color:var(--muted);display:flex;gap:14px;flex-wrap:wrap}
.share a{font-weight:700;color:var(--violet)}
.post{padding-bottom:30px}

/* Alt bilgi */
.site-footer{background:#10142E;color:#AEB6DA;padding:54px 0 0}
.site-footer .grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:30px}
.site-footer .brand{color:#fff;margin-bottom:12px}
.site-footer p{font-size:.92rem;max-width:320px}
.site-footer h2{font-size:.85rem;text-transform:uppercase;letter-spacing:.08em;color:#fff;margin-bottom:12px}
.site-footer a{display:block;padding:4px 0;font-size:.93rem}
.site-footer a:hover{color:#fff}
.site-footer .copy{border-top:1px solid rgba(255,255,255,.1);margin-top:36px;padding:18px 20px;font-size:.84rem}

@media (max-width:960px){
  .hero .wrap,.split{grid-template-columns:1fr}
  .split.flip .txt{order:0}
  .feat-grid,.feat-grid.three,.post-grid{grid-template-columns:repeat(2,1fr)}
  .aud-grid{grid-template-columns:repeat(2,1fr)}
  .site-footer .grid{grid-template-columns:1fr 1fr}
  .burger{display:flex;flex-direction:column;gap:5px;margin-left:auto;padding:10px;cursor:pointer}
  .burger i{width:24px;height:2.5px;background:var(--ink);border-radius:3px;display:block}
  .main-nav{display:none;position:absolute;left:0;right:0;top:68px;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;padding:12px 20px 20px;margin:0}
  .nav-toggle:checked~.main-nav{display:flex}
  .nav-cta{margin:10px 0 0;flex-direction:column}
  .site-header .bar{position:relative}
}
@media (max-width:620px){
  .sec{padding:48px 0}
  .feat-grid,.feat-grid.three,.post-grid,.aud-grid{grid-template-columns:1fr}
  .site-footer .grid{grid-template-columns:1fr}
  .hero{padding:36px 0 44px}
  .cta-row .btn{flex:1}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}